|The right side of Robert Pattinson's face does not endorse FPD. |
He, uh, won't be there.
We enjoy the previews at movies.
[Ok, maybe it isn't the number one thing, but opening a blog post with, "You know one of a myriad things that sets us apart from our parents," just doesn't have the same hook.]
Think about it. We—the generation that was raised with a DVR, the generation who supposedly hates and innately mistrusts marketing—will intentionally sit through fifteen minutes of commercials before every movie we go to (I even play a preview game: each person in the group picks a number from one to five. The corresponding preview is a commentary on that person's life. Try it; it's hilarious).
I remember my parents would always arrive late to movies in my youth, with the same excuse every time: "It's ok. At least we missed the previews." Not me. I want to see them. I get disappointed if I miss them.